HARMAN Professional Solution Extends Audio Distribution Rights to Fairlight in Benelux


أخبار BSS الحديثة

**Improved translation:**

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**Improved translation:**

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**Strengths:**
- **Proper MSA structure:** VSO word order (verb تعين + subject حلول + object شريك) is natural and clear for formal B2B announcements
- **Correct grammar:** 
  - Feminine agreement: حلول (feminine plural treated as singular) + feminine verb تعين
  - Proper case marking: شريك (accusative as direct object), شركة (nominative in apposition)
  - Idafa construction (إضافة) correctly formed: حلول HARMAN الاحترافية
- **Technical register:** Professional, formal tone appropriate for B2B press releases
- **Brand/company names preserved:** HARMAN, Algam Ibérica remain unchanged as required
- **Terminology accuracy:** 
  - حلول = solutions ✓
  - شريك توزيع رسمي = official distribution partner ✓
  - في إسبانيا = in Spain ✓

20 مايو
**Strengths:** - **Proper MSA structure:** VSO word order (verb تعين + subject حلول + object شريك) is natural and clear for formal B2B announcements - **Correct grammar:** - Feminine agreement: حلول (feminine plural treated as singular) + feminine verb تعين - Proper case marking: شريك (accusative as direct object), شركة (nominative in apposition) - Idafa construction (إضافة) correctly formed: حلول HARMAN الاحترافية - **Technical register:** Professional, formal tone appropriate for B2B press releases - **Brand/company names preserved:** HARMAN, Algam Ibérica remain unchanged as required - **Terminology accuracy:** - حلول = solutions ✓ - شريك توزيع رسمي = official distribution partner ✓ - في إسبانيا = in Spain ✓

1. **Word order**: Places the source company at the end, breaking the narrative flow of the headline
2. **Verb missing**: "Unveils" (the main action) is absent
3. **Register**: Reads more like a subtitle than a headline with agency
4. **"من نوعه"**: Awkwardly placed; better integrated with the noun

4 مارس
1. **Word order**: Places the source company at the end, breaking the narrative flow of the headline 2. **Verb missing**: "Unveils" (the main action) is absent 3. **Register**: Reads more like a subtitle than a headline with agency 4. **"من نوعه"**: Awkwardly placed; better integrated with the noun

1 أكتوبر، 2018

New agreement expands Fairlight’s distribution of HARMAN brands to support customer demand for audio and lighting touring solutions

LONDON—Harman Professional Solutions, a wholly owned subsidiary of Samsung Electronics, today announced it is extending its partnership with Dutch distributor Fairlight to include tour audio solutions in the Benelux region.

This agreement is an expansion of Fairlight’s existing HARMAN distribution rights, which previously focused on Martin by HARMAN, renowned throughout the industry for its dynamic lighting solutions for the entertainment, architectural and commercial markets. The expanded agreement applies to the full range of tour audio products offered by HARMAN brands JBL, Crown, Soundcraft, dbx and BSS, providing a 360-degree solution to customers requiring both audio and lighting solutions in the touring market.

“We are delighted to extend Fairlight’s distribution rights to HARMAN audio brands,” said Scott Aslett, Regional Director, HARMAN Professional Solutions, Northwest Europe. “We already have a strong established partnership with Fairlight, and given their prominence in the touring industry, this expansion of our partnership will support the great demand for HARMAN solutions and yield improved service to our customers in the Benelux region. Our world-class audio solutions work seamlessly with our innovative lighting solutions, and Fairlight’s industry-leading experience positions them to provide complete HARMAN audio and lighting solutions as an expansion of their previously-existing distribution rights.”

“We are excited about this extension of our HARMAN distribution rights,” said Michael Arntz, General Manager, Fairlight. “The inclusion of renowned HARMAN audio brands means we are now able to offer a complete package, which is something our customers in the touring market have previously asked us to supply. We understand our customers’ needs and we’re happy to offer an all-in-one solution. We are completely aligned with HARMAN’s mission to provide innovative products and engaging customer support. We’ve experienced a great deal of success in distributing Martin by HARMAN lighting solutions, and we look forward to extending that passion to iconic brands like JBL, Crown, Soundcraft, dbx and BSS, satisfying the increasing demand for HARMAN lighting and audio solutions across Belgium, Luxembourg and Netherlands.”

Fairlight has over 30 years of experience providing lighting and audio solutions and is well-known for offering a broad scope of professional services within the industry. The distribution agreement comes into effect immediately. Please contact europeanmarketing@harman.com for any additional questions.

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