First Samsung Cinema LED Theater, China

The Opportunity

With over 500 cinemas with 4600 screens around the world, China-based Wanda Cinemas is a global leader in cinema. Wanda International Cinema in Shanghai recently became the first theater in the country to feature a Samsung Onyx Cinema LED screen, revolutionizing the moviegoing experience for the Chinese market. To compliment the unparalleled immersion offered by the 4k HDR Samsung screen with world-class sound, the theater required an equally cutting-edge audio solution.

The Solution

Stretching over 33 feet wide, the Samsung Onyx LED screen features industry-leading 4K resolution and a peak brightness nearly ten times greater than conventional projector-based screens. The world’s first DCI-compliant LED theater display, the Samsun Onyx LED screen integrates High Dynamic Range (HDR) technology, displaying perfect color accuracy, true black and pure white with zero distortion.

The Samsung Onyx screen doesn’t just represent a step forward for picture quality; the audio system was custom-designed by HARMAN and integrates JBL’s patented Sculpted Surround system, creating a brilliant cinematic surround sound environment. JBL speakers are paired with state-of-the-art Crown amplifiers and BSS signal processing to reproduce modern film soundtracks with unparalleled quality, coverage and accuracy. With its unprecedented visual and audio experience, the Onyx cinema solution is also suitable for corporate presentations, sporting events, competitive gaming, concerts and theatrical performances, creating even more business opportunities for facilities like Wanda International Cinema.

The Impact

“At Wanda Cinemas, we are committed to building a high-quality movie ecosystem that meets global standards,” said Zeng Guang, General Manager of Development, Wanda Cinemas. “We focus everything we do around the value and experience of the audience, maintaining a high standard of design and movie screening technology. By partnering with innovators like Samsung and HARMAN, Wanda Cinemas will continue to provide more diverse viewing options and set the benchmark for the future of cinemas everywhere.”

“Innovation is in Samsung’s DNA, and by applying our LED display technology to the big screen for the first time, we are helping to usher in a new projector-free era in the cinema industry,” said Yontak Jin, Vice President of Consumer Electronics Division, Samsung China. “The Onyx cinema solution is the first to feature a curved screen, quantum dots and HDR technology, resulting in superior image quality, color and performance. The Onyx completely revolutionizes the viewing experience for cinema lovers by bringing a level of immersion never before seen in a movie theater.”

“Wanda Cinemas remains committed to our core mission of utilizing cutting-edge technology to provide a high-quality viewing experience for audiences,” said Qi Wang, Vice President of Wanda Cinemas. “The Onyx LED screen is the only cinema solution in the world that is DCI-certified, and we’ve been looking forward to having it in our theater ever since its announcement at CinemaCon last year. We’re proud to be the first facility to introduce the Onyx in China and offer audiences the ultimate viewing experience. This is a big moment in China’s film history, and we’re happy to be a part of launching a new era of Cinema.”